Marketing Coordinator

Office Location: Boise, Idaho

POSITION SUMMARY

Reporting to the Director of Marketing, the Marketing Coordinator will coordinate and implement marketing communication projects with responsibilities that include public relations, special events management, advertising, customer satisfaction analysis, and creating brand awareness. This position requires tight interaction with sales, customer service, and product development, to ensure that our website, collateral, and other communications accurately reflect our brand.Full time with benefits after sucessful completion of 90 days probationary period.
 

POSITION OBJECTIVES

    Compose, deliver, and track press releases
    Manages inventory of marketing materials and ensures all are up to date to include brochures, video handouts, promotional materials, photographs, etc.
    Organizes the preparation of proposals and presentations using marketing resource materials such as brochures, data, and photographs.
    Write & maintain content and provide monthly updates to corporate website
    Prepare marketing and advertising strategies, plans, and objectives
    Coordinate advertisement placements ensuring approved artwork are properly placed.
    Produce quarterly newsletter and distribute to our email marketing list
    Analyze ROI by capturing marketing campaign performance metrics
    Coordinate and/or attend tradeshows, company-sponsored events & promotions
    Develop lead generation strategies with objectives, targets, and measures
    Build a lead scoring system to evaluate lead quality and qualify opportunities
    Work with customers to develop case studies, testimonials, and references
    Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising
    Execute & analyze results of marketing campaigns and advertisements

MINIMUM JOB REQUIREMENTS

    Pursuing an Undergraduate or Masters degree in Marketing
    Knowledge of marketing, sales, and business processes
    Strong project management, leadership & sales support skills
    Ability to develop strong relationships and work with senior level executives
    Exceptional written and verbal communication skills
    Strong computer skills, especially Microsoft Office (Word, Excel, PowerPoint)
    Graphic Design or SEO skills a plus
    Effective time management, organizational, and leadership skills


Interested persons may email resume to: jobs @ asu-nvg.com or FAX to (208) 287-5406