Sales Manager

Sales Manager


Laser focused on growing ASU’s market share by building upon new and existing customer relationships and providing problem-solving solutions for our customers. The Sales Manager is responsible for the full life cycle of the sales function for all product lines to include acquisition of new customers, researching and promoting consistent pricing strategies, managing the sales pipeline and budget.


Major Accountabilities /Deliverables:

  • Develop a sales strategy and sales forecasting to achieve or exceed quarterly goals, metrics, and expectations.
  • Manage a team of sales professionals by driving opportunities through all stages of sales cycle while also leveraging internal and external resources. This includes new business prospecting, qualification, proposal creation, SOW development and negotiations.
  • Market Analysis to determine customer needs, price schedules, and discount rates. Analyzes sales statistics to formulate policy, determine training requirements, and promote sales.
  • Deliver sales presentations to key clients in coordination with sales representatives. Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.



  • The Sales Manager is responsible for the submission of a business plan as part of the Company’s annual planning process;
  • Acquire, analyze, and review weekly/monthly sales reports from each customer and monitor trends in order to properly develop, adjust and complete each sales forecast;
  • Develop & submit timely and accurate monthly, customer sales forecasts to procurement team;
  • Communicate all competitive developments within the industry and the account customer base back to Management and Product Development team;
  • Demonstrate products and provide product training on product offerings;
  • Ensure timely e-mails, follow-up, correspondence and communication;
  • Manage daily business activities by using to provide feedback on and track results of your team;
  • Interact with other department heads and contributing to critical corporate decisions and strategic initiatives;
  • Manage third party representative relationships to ensure an intimate and timely knowledge of customer issues;
  • Quarterly sales territory presentations to the executive team;
  • Lead annual reviews and assists in goal development and territory plans for the direct reports;


  • Extensive experience and proficiency with or other CRM;
  • Proficiency in Microsoft Office, Word, Excel, PowerPoint, Outlook, etc.;
  • Ability to multitask in a team oriented fast paced environment ;
  • Excellent communication skills, both written and verbal, as well as an executive presence;
  • Must demonstrate a commitment to quality, organization, meticulous attention to detail and consistency in work;
  • High energy and drive;
  • Ability to cultivate strategic, long term relationships with ability to identify decision maker(s) and key staff support;
  • Ability to set individual sales targets with the sales team, track sales goals and reporting results as necessary;
  • Overseeing the activities and performance of the sales team;
  • Lead generation;
  • Developing your sales team through motivation, counseling and product knowledge education;
  • Understand our ideal customers and how they relate to our products;
  • Ability to develop sales strategies and then successfully execute;
  • Must be a solid leader and have the ability to influence and motivate a sales team;
  • Ability to handle a high pressure, constantly changing environment;
  • Candidate will be a highly visible and active manager within their defined territory and accounts.


  • Bachelor's Degree in Sales, Marketing;
  • 5-10 years sales management experience;
  • Full life cycle B2B & B2G sales experience;
  • Experience with sales channels in international markets;
  • Experience in management and support of direct sales employees and third party representative;
  • Experience with development and implementation of product training programs for sales teams and customers;
  • Experience in development and implementation of product marketing campaigns;
  • Proven record of business development success as measured through sales growth, client relationships, and ability to foster new client opportunities with limited support;
  • Estimated travel of approximately 25% will be required;
  • Knowledge and experience selling night vision, aviation or aerospace products a huge plus.


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This position may require exposure to information which is subject to US export control regulations, i.e. the International Traffic in Arms Regulations (ITAR) or the Export Administration Regulations (EAR). All applicants must be U.S. persons within the meaning of U.S. regulations.