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Meet The Team

​At Aviation Specialties Unlimited (ASU), our executive team brings together decades of expertise in night vision technology. Together, we are committed to delivering innovative solutions that enhance safety and performance for operators worldwide.

Mike atwood

CEO - Founder

CHRIS atwood

CFO

hannah gordon

COO

hannah gordon

COO

Dr. Joe estrera

President

chad st. francis

VP of Business Development

pete ferrero

VP of Business Operations

Dan meyer

VP of Sales and Marketing

TBD

VP of Aviation Operations

Mike atwood

Owner / Founder

Chris Atwood

CEO / CFO

Hannah Gordon

COO

Dr. Joe estrera

President

chad st. francis

VP of Business Development

pete ferrero

VP of Business Operations

Dan meyer

VP of Sales and Marketing

chad st. francis

VP of Business Development

pete ferrero

VP of Business Operations

Dan meyer

VP of Sales and Marketing

TBD

VP of Aviation Operations

International
Representatives

As the Global Leader in Night Vision, ASU partners with trusted local representatives and distributors across the world to deliver industry-leading night vision solutions. Click on your regional representative below to visit their website and learn more about the services available in your area. If you’re unable to locate or connect with a local representative, please contact us directly and we’ll be happy to assist you.

Redimec - Argentina
Heliair - Austria
Toll - Australia
Quartzo - Brazil
Millbrook - Canada
L.F.E. - France
GHS - Germany
Heli-Flight - Germany
EON - Japan
Skytec - Norway
Nordic - Sweden
PilotShop - South Korea
Racher & Company - Turkey

Meet Your
Territory Manager

Aviation Specialties Unlimited, Inc. territory managers connect with clients worldwide, building strong relationships to deliver advanced aviation and night vision solutions. Their global reach ensures personalized support, strengthens the company’s presence, and promotes safety and innovation across the aviation industry.

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Mike Atwood

Owner / Founder

Mike Atwood has been an aviator for more than 40 years with a passion for aviation safety. In 1995, Atwood founded ASU to deliver military technology that would improve civil aviation’s nighttime mission capabilities and improve safety. Today, with over 25 years of continued success, Atwood focuses on new business development and international sales. He provides guidance and strategic oversight to ASU personnel who travel extensively, interfacing with our expanding network of operators, technical resources, regulatory bodies, supplier and manufacturers worldwide. He maintains involvement with contracting operations in the U.S. and foreign military and other government and law enforcement agencies. Atwood has been recognized for his significant contributions to nighttime aviation safety. He was awarded with the Night Vision Lifetime Achievement Award in 2011 and induction into the Association of United States Night Vision Manufacturers (ANVM) Hall of Fame in 2023.

Chris Atwood

Chief Executive Officer / Chief Financial Officer
With more than 20 years of public sector experience in management and information technology, Chris Atwood provides financial oversight of ASU as the Chief Financial Officer. Atwood joined ASU in 2004 and has since implemented critical systems and processes. Her drive to implement technology to streamline business operations coupled with her ability to effectively work with regulatory bodies has enabled ASU’s grow to serve new markets and greater geographies.

Hannah Gordon

Chief Operating Officer

With degrees in Marketing, General Business Management, Operations Management and a Masters of Business Administration, Hannah Gordon serves as the Chief Operating Officer for ASU. Gordon is charged with optimizing our company’s operating capabilities, employing strategies to maximize customer satisfaction and ambassador for our company culture and engagement. Gordon is an experienced professional with a demonstrated history of working in the aviation and aerospace industry having served ASU for more than 20 years in roles including finance, human resources, facility management, IT management, marketing and sales.

Dr. Joseph Estrera

President

Beginning with ASU in 2013, Dr. Joseph Estrera has built an expansive career within the night vision industry, spending over 20 years with L-3 Electro-Optical Systems engaging in the development of photomultiplier, image intensifier, and infrared technologies and products. In addition, Estrera was Principal and Co-Principal Investigator and System Architect in several major U.S. military soldier night vision system development programs over the last two decades. Estrera was vice president of advanced technology and chief technology officer for new product development manager in aviation, ground, and emerging market areas for ASU from 2013 to 2020. At the beginning of 2021, he was appointed as President of ASU replacing Mr. James Winkel who retired from this position at the end of 2020. He has also managed to find time to write numerous technical papers, patents, and industrial corporate awards in the areas of III-V semiconductors materials, image intensification, thermal infrared imaging and night vision systems. He is currently a member of the American Physical Society, SPIE, American Vacuum Society, and has been an assistant adjunct professor of physics at the University of Texas in Dallas since 1996 and, also, presently a member on the External Advisory Council of the Department of Physics of the University of Texas in Dallas since 2020.

Chad St. Francis

Vice President of Business Development

After a distinguished career as an U.S. Army aviator, Chad St. Francis assumed a business development role in the private sector with Insight Technology. Later promoted to senior business development manager, St. Francis was responsible for L3 Insight Technology United States Special Operations Command and United States Air Force accounts. With his extensive business development and sales experience, with expertise in weapon mounted laser, range finding and night vision products he joined the Aviation Specialties Unlimited team in 2018 as the director of business development for military programs. St. Francis was promoted to the Vice President of Business Development and Marketing in 2021.

Pete Ferrero

Vice President of Business Operations
With extensive experience in sales management and business operations, Pete Ferrero joined the ASU team in 2014 as the Director of Sales with a focus on international account at reseller management. In his current role as Vice President of Business Operations, Ferrero oversees day-to-day operations to sustain the growth and ensure the financial success of business units within ASU. His special projects include the implementation of enterprise resource planning system and establishment of in-house manufacturing operations with an emphasis on lean and flexible production of new products.

Dan Meyer

Vice President of Sales & Marketing

Meyer joined the ASU team in 2021 with more than 18 years of sales and customer service experience and 10-years in the aviation industry. In 2022 he was promoted from Senior Director of Sales and Customer Success to Vice President of Sales. Before joining ASU he served as the sales engineer for Thermocoax and specialized in aerospace and defense. He also served seven years as the sales manager for AERO Specialties. Meyer graduated from the University of Idaho with a Bachelor of Science degree in production and operations management and information systems. He is an Idaho native and a long-time resident of Boise.

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